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Bill Goodale

What is your Mission Statement?

“To build long lasting relationships through professional, honest, and reliable service, and to deliver the most current and complete information available to allow my clients to make the most informed decisions.”

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Bill joined the Goodale Miller Team after spending 15 years with BMO Financial Group in various managerial roles. Born and raised in Oakville, Bill is very involved in the sports scene, having founded and operated the popular Home Court Basketball family basketball club for several years with his late wife Carol Hamilton Goodale, and continues to teach at sports camps during the summer months. Bill earned his Bachelor of Arts degree at Laurentian University and his Bachelor Primary Education degree at Charles Sturt University. Bill is well-traveled having lived and worked in France, Sweden, Luxemburg, and Israel.

What is the greatest benefit of working with a team?

“The greatest advantage of working within a team is the opportunity to leverage off the combined talent and knowledge of our exceptional group. Whether performing a market value assessment for perspective clients, or managing the daily responsibilities of our existing ones, working within a team model provides the resources and back-up necessary to providing an exceptional client experience”.

Bill strives to provide excellent service and advice to his clients. He has a broad range of education, skills, and experience that prospective clients are able to leverage.

Bill is married with 2 young children.


Hiring the Goodale Miller Team will give you a competitive edge over other listings in your neighbourhood. We appreciated the team approach to evaluating our home’s value, preparing our home for sale, and ultimately marketing it effectively to sell in just 9 days. The entire team, including the appointment desk, worked hard to guide us through the selling process, making the journey as stress-free as possible. If you are serious about selling your home, hire the Goodale Miller Team and put their resources to work for you. ~ Luan and Steve Attridge

We are so appreciative that Bill was able to share his exceptional knowledge and expertise with us throughout the home buying process. Always the professional, he consistently demonstrated a high level of integrity, and his patience and accessibility were invaluable during this venture. His insight and intimate knowledge of the individual neighbourhoods made it possible for us to ultimately find our dream home. ~ Lisa and Cesar Mendez

At the beginning of our decision to list our house we had three of the better-known real estate firms come to our house to discuss what they each would do to sell our home. We went with Bill Goodale and his team from Century 21 because we were impressed with their presentation. Their detailed Comparative Market Analysis which compared our house to others in the area and their friendly, personable, confident team approach made our decision to select them as our real estate agents very easy. Once that decision was made, the Goodale team went into high gear. We sat down to discuss all the stages of the selling process. We used their stager to advise us on how our house would best present to the public and received excellent advice which we followed to our advantage. The photographer and videographer then came in and captured our home wonderfully. The brochure and video depicting our house was exceptional. The “for sale” sign was put in on a Monday and we sold on Wednesday. Wow! Three days and at more than we listed. Bill and his team did a wonderful job handling the various agents and their competing bids. We could not have been happier with the final outcome. Bill and his team took a potentially stressful process and took us through all the stages, calmly and confidently. We cannot say enough about Bill and his team approach, other than try it! We don’t think you’ll be disappointed. ~ Arden and Gary Menard

Both Ellis and I have enjoyed the processes through this purchase with your help. We found that you have been very patient and trustworthy. None of our friends thought that it would be  a good idea to share the same agent with the seller, but we found that Bill was such a great person who we could trust and did not feel pressure at all. When Bill sent us the first draft, one of our friends referred his friend, also a real estate agent, to be our agent. He said he would refund his commission as a buyer’s agent to us. However, we had started the process with Bill and did not feel it was right to switch the agent although nothing was signed at that time. Until now, we are 100% satisfied with Bill's professionalism. Thank you! We would once again like to thank you for your help. ~ Richie and Ellis

In Nov. 2011 we engaged Bill Goodale of the Century 21 Goodale Miller team to sell our home. After interviewing a variety of potential realtors, we decided to go with the Goodale Miller Team based on Bill’s professionalism, understanding of the local market dynamics, and realistic approach to marketing our home.  Rather than attempting to upsell the value of our home to get the listing, or focusing on downsizing our expectation to enter the market with a low ball price, Bill provided us with a pragmatic assessment of the market potential for our home. Early in the process we knew we had made the right decision, as the Goodale Miller Team engaged to provide us with high quality marketing program to showcase our home. Their web presence and their creative presentation of our home successfully drove significant activity, resulting in over 70 showings of our home over a fairly short period of time. However, what impressed us the most was the fact that Bill personally stayed completely engaged in the sale of our home and ultimately brought us one of his own clients as our home purchaser. Not satisfied to be either a listing agent or a selling agent, Bill demonstrated the breadth of his expertise, providing us with outstanding service and value on both sides of the transaction. My wife and I would recommend Bill Goodale and the Goodale Miller team to anyone looking for a real estate agent and brokerage team that met and exceed on the expectations they set and who deliverd the results. We would not hesitate to use them again in the future. ~ Robert Logan, 2187 North Ridge

A quick note from Sandi and myself to thank you for your help and assistance is selling our home at 466 Falgarwood. This is the fourth real estate transaction we have participated in over the years, and once again you and your team did a fantastic job. Your opinion for current market conditions, recommendations to prepare our home for sale, listing price, and negotiations with the offer were dead on, and appreciated from our end. Our home hit the MLS listings Tuesday afternoon, three showings that evening, and six the following day, with an offer received and accepted on Wednesday evening. These events are a testament to your understanding of the real estate business, and this expertise was truly appreciated by Sandi and myself. We wish you continued success in your future endeavors. ~ Best regards, Bob and Sandi


您好!购置房产对每一个家庭而言都是一个重要决定,在作出这个重要决定的同时,一个有经验、了解当地房产、有责任心、很诚信的购房经纪一定会让您事半功倍。在此,根据在Oakville的购房经历,我诚意向您推荐Bill Goodale作为您的购房经纪。



我们很庆幸认识了Bill并由他作为我们的房产经纪,从他所为我们所做的点点滴滴都显示出他是一个值得让人信赖的经纪......或者说朋友!相信他也不会令您失望。衷心祝愿您早日购得心仪的房产!~ Grace

Sue and I are pleased to provide you a very positive letter of reference. We find you to be conscientious and thoughtful. Always listening carefully to understand our objectives and concerns. Your firm's advice on how to prepare our home for showings was insightful and beneficial. The calibre of the marketing materials, brochure and video are top-notch and portray our home well beyond our expectations. Our discussions about strategy and your execution of same enabled us to accept the winning offer with confidence and at a price very acceptable to us. We would not hesitate to recommend you to friends and family. Well done, Bill! ~ Rusty Baillie

We are writing this reference letter as a testament to Bill Goodale and the Goodale Miller Team. After thoroughly investigating all top performing real estate firms in Oakville and specifically the Glen Abbey market, we chose Bill to represent us based on his knowledge of our neighbourhood, years of experience, professionalism and proven results. Prior to listing, Bill provided us with a thorough and well-supported market analysis along with a detailed marketing plan which included advertising to the GTA, Canadian and international markets. A complimentary staging consultation was provided which gave us the opportunity to have our home looking its very best. Yes, it was a lot of work to get the house ready, but we are certain it was worth the effort. There are only a small percentage of real estate agents who dedicate themselves to their profession 100% of the time. Bill is one of them. He provided excellent customer service along with the most professional marketing available today, including an impressive brochure, on-line video, pictures and floor plan. Bill gets results, he delivers. We recommend Bill Goodale without reservation to anyone selling or buying a house in Oakville, particularly Glen Abbey. ~ Robert and Susan Bruce